In the world of healthcare marketing, it’s no longer enough to promote yourself as a mere medical provider. These days, with so many healthcare organizations to choose from, patients can afford to be pickier than ever. And when given the choice, many patients would prefer an organization that not only markets itself as an effective healthcare provider – but also one that portrays an image as a compassionate healthcare partner.
Wondering what your healthcare marketing department can do to convince patients and local residents that your organization is truly a partner that cares? Here are some tips:
Organize Support Groups
Set up weekly or monthly support group meetings to assist patients who may be suffering from a particular medical condition, grieving the loss of a loved one, etc. Patients will respect that you’re going out of your way to look out for both their physical and emotional well-being. Of course, make sure your healthcare marketing department advertises these support group meetings so patients know such groups are available to them.
Hold Free Screening Events
Once or twice a year, consider devoting a Saturday to inviting members of the community to stop by your hospital or clinic for a free screening. Whether screening for heart disease, diabetes or some other medical condition, your proactive (and no-cost) approach will demonstrate your commitment to keeping your community happy, healthy and well.
Provide Health Tips and Information
The cheapest way for your healthcare marketing department to disseminate important health tips and information is through social media. Consider including quotes from physicians for extra credibility. For instance, in the summer months, you could Tweet a short quote from a dermatologist about summer sun safety. Quarterly newsletters are another great tool for distributing health information and simultaneously impressing audiences with a professional piece.
Deliver on Your Promise
Promoting your organization as a compassionate partner begins in the healthcare marketing department, but all staff members at your hospital or clinic should be aware of the image you’re trying to convey. Receptionists, technicians, nurses and physicians must all do their part to act as a caring partner toward the patients at your facility.
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