Amanda

Amanda has written 2 posts for image.works' healthcare marketing blog

Lead with Happiness, and Healthy Choices will Follow

In healthcare marketing, inspiration is a powerful tool.  It creates motivation.  And motivation leads to action…which is what you, as the healthcare provider, want. Ultimately, you want to motivate your patients to make healthy choices.  Sure, you can provide the facts and dole out a diagnosis and treatment plan.  But how can you get them … Continue reading

Know Your Audience: The Advent of the Stay-at-Home Dad

Healthcare marketers may be surprised to discover that a rising target population is the stay-at-home dad. Considering the current economic climate, what isn’t surprising is that a chunk of the workforce—including dad— is trading the office for the household. So what does this mean for the healthcare marketing world?  It’s simple.  We need to start getting savvy … Continue reading

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