As a healthcare marketing director, your goals are simple: You want to draw more people to your hospital or clinic; you want your existing patients to be more loyal; and when individuals are in need of medical care, you want them to think of your hospital or clinic first. So what’s the secret to achieving … Continue reading
In the world of healthcare marketing, it’s no longer enough to promote yourself as a mere medical provider. These days, with so many healthcare organizations to choose from, patients can afford to be pickier than ever. And when given the choice, many patients would prefer an organization that not only markets itself as an effective … Continue reading
Today’s average consumer is exposed to a stunning amount of marketing messages each and every day. From commercials and billboards to newspaper ads and product logos, advertising has permeated almost every aspect of our lives. In fact, some studies proclaim that the marketing messages we see on a daily basis number in the thousands. So … Continue reading
While most businesses in today’s economy have their pick of the litter when it comes to hiring new employees, those in the healthcare industry face a very different reality. Competition among hospitals and clinics to recruit and retain the highest-quality physicians remains extremely intense. And with doctor shortages becoming all too common, many healthcare marketing … Continue reading
image.works is excited to offer an invaluable resource to all our healthcare customers. We’ll cut through the deluge of info on the Internet to find the most important news, timely topics and industry knowledge from the crossroads of marketing and healthcare.