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Paige has written 5 posts for' healthcare marketing blog

HIPAA and Healthcare Marketing: Know the Rules

The rules and guidelines surrounding privacy and personal information seem to get more and more complicated every day. Healthcare marketers need to be more careful than ever to protect patient privacy and personal information. In general, the HIPAA Privacy Rule requires an individual’s written authorization before a hospital can use or disclose any protected health … Continue reading

How to Use Your Hospital Newsletter for Healthcare Marketing

Many healthcare organizations publish newsletters to share announcements and health tips with patients and the community. While this is a great way to get information to the public, a hospital newsletter can also play a role in your healthcare marketing strategy. Whether you publish a newsletter monthly, quarterly or on some other schedule, use each … Continue reading

The Role of Healthcare Marketing: Building Trust Outside the Doctor’s Office

Unlike many other industries, healthcare providers may not see their “customers” on a regular basis. People generally know more about what to expect from their bank, gym or grocery store than they might with a visit to the doctor. Seeing your patients only a few times a year (at most) can make it difficult to … Continue reading

Get your hospital in the recipe business!

As a healthcare marketer, you know it can sometimes be difficult to grab the attention of your audience. Oftentimes, people don’t think about healthcare services until they need them. So, when you’re trying to introduce your new family physician, announce a clinic opening or simply remind people about your cardiovascular services, how can you grab … Continue reading

New Technologies in Healthcare – Not Just For Doctors Anymore

A multi-media approach to healthcare marketing When it comes to industries that benefit from technological advancements, healthcare is at the top of the list. Diagnoses, surgical procedures, treatments and much more have reached unbelievable success rates as a result of almost continuous technological improvements. An area of healthcare that many may not think of when … Continue reading


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